The hardest working man in the Nashville art scene is coming up on the second anniversary of his charming west Nashville gallery by announcing an expansion with a clever video. Nashville art entrepreneur/artist Ron York is celebrating the second anniversary of York & Friends Fine Art Gallery with a March 9 art benefit where visitors get a look at the expansion which includes Chandelierious Artful Furnishings.
The celebration, free to the public, will benefit, through a percentage of sales that day, the Grammy-nominated ALIAS Chamber Ensemble, an all-volunteer ensemble which donates 100% of its concert proceeds to area nonprofit organizations.
Chandelierious Artful Furnishings is a joint venture of nationally known Nashville artist, Jann Harrison, featuring her whimsical, one-of-a-kind repurposed hand-painted furnishings. Local artisan, Jerry Lawson, will be complementing Harrison with fabulous vintage chandeliers seen throughout the area from the Governor’s Residence to local homes and businesses.
In addition to blogging for NanceSense, I’m a partner in an integrated marketing firm, Forest Home Media. Working to highlight York’s expansion, FHM produced a fun “Coming Soon Expansion” video promo.
The video was produced using a full HD, Panasonic HDC-TM900 camera and edited in iMovie on a MacBookPro. iMovie offers fifteen different movie trailer promo packages and we chose documentary style.
About his expansion, York said, “I’m thrilled to be joined by Jann and Jerry, a terrific addition to the York & Friends Fine Art Gallery. On March 9, from 4 p.m. until 7 p.m., we have an opportunity to thank area art supporters while helping a worthy non-profit organization through a portion of the event’s sales. In addition, a very special performance will take place at 5:30 p.m. by ALIAS Chamber Ensemble. It will be a festive afternoon celebration full of music, art, free wine tasting and amazing food.”
After chronicling the expansion, Forest Home Media then produced a general overview video of York & Friends Fine Art Gallery.
This was produced with a combination of still photography and video taken on-site and packaged again using iMovie.
York & Friends Fine Art Gallery represents 44 artists across the eastern portion of the United including well-established local artists as well as new talent for a fresh, eclectic blend of artwork in an inviting environment of approachable art with a broad spectrum of styles from impressionistic, contemporary and fresh-whimsical to folk art and plein air. For more info, visit the York & Friends website.